Augmented England: bringing historic cities to life with AR

Augmented England: bringing historic cities to life with AR

4 Nov 2019, 14:15 - 14:45

TF Conference Theatre 2
Language:
English

Leading edge technologies such as augmented reality can often seem like a solution looking for a problem, so how can providers ensure that they meet a real need? In this session we look at how England’s Historic Cities delivered a fun and exciting way for younger generations to explore their cities, lessons learned along the way such as repeatability the role of solid research, and future plans including multi-destination tours. 

 

Contributors

  • Benjamin Moore

    Speaker

    Managing Partner

    Hex Digital

    Ben is Managing Partner at Hex Digital, having joined in 2014 to help reboot the agency, elevating its offering to appeal to consumer-focused brands...

  • Nicola Said

    Speaker

    Commercial Director

    Marketing Cheshire, England Originals

    Nicola is Commercial Director for Marketing Cheshire, overseeing all Marketing Cheshire operations and working with the Cheshire & Warrington LEP to...

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