The Zero-Friction Customer Journey

The Zero-Friction Customer Journey

4 Nov 2019, 15:15 - 15:45

TF Keynote Theatre

The travel path to purchase is complex and friction in this process can be a big threat to travel companies. In this session, we hear from Facebook on trends and insights to reduce friction in the customer journey and a showcase from easyJet to demonstrate how removing friction can lead to strong business.



  • Alex Dalman


    Senior Account Director


    Award winning marketeer with over 5 years travel sector experience. Passionate about simple and brilliant ideas that work to grow brands' business...

  • Morwenna Francis


    Marketing Manager


    Morwenna Francis spends her spare time between holidays heading up easyJet’s UK marketing team. Armed with a degree in Modern Languages from the...

  • Siobhan McWeeney


    Client Partner Travel UK


    Siobhan has spent the last 6 years working with Facebooks' Global Business Group for the UK market. With a focus on the Travel sector for the last 2...

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