Contributor Profile

Francesca Benati

Job TitleSenior Vice President Online Western Europe, Middle East and Africa & Managing Director, Italy

Company NameAmadeus


Francesca Benati started her career in 1988 in advertising, before spending more than 10 years working for household name companies such as Coca-Cola, Kellogg’s and The Lego Group.

She joined Amadeus in 2013 and was promoted to Senior Vice President Online Western Europe, Middle East and Africa in April this year (in addition to being Managing Director for Amadeus in Italy).

Francesca has a wealth of experience in travel, having held senior leadership roles at, Blu Vacanze and Cisalpina Group, as well as Expedia Group.

Francesca sits on the board of directors of Netcomm Consortium (an Italian digital commerce association, where she represents the interests of the Travel and Tourism sector).

Francesca’s passion for travel extends to helping students learn about the industry she loves in her role as Lecturer for Online Travel and Tourism Management Masters at a number of institutions including: Bocconi University in Milan; IULM University of Milan; and Sant’Anna University, Pisa.

Conference Sessions

  • The Future of the OTA

    Monday16:30 - 17:004 Nov 2019
    TF Keynote Theatre

    Online travel was once a transactional affair with customers looking for cheap deals, responsive sites and broad options, but this is changing as travellers bec...

    • Language: English
  • Final panel: Rethinking Digital Transformation

    Tuesday17:00 - 17:305 Nov 2019
    TF Keynote Theatre

    In this session, we review what we have learned across the two days, incorporating learned insights, survey data and audience Q&A, bringing together speakers an...

    • Language: English

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